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| General Manager FullSIX France |
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 t's obvious that the crisis of trust, that is deeply affecting the whole economic and social system at a global level, doesn't leave marketers behind. |
| Frightened by uncertainty within the marketplace and by the difficulties of making forecasts that can be relied upon, companies reacted by providing detailed Business Plans, defining objectives and the marketing means to reach them. |
| Furthermore, this loss of trust, as a consequence, makes marketers question traditional approaches and the tools available to reach the objectives that they have defined for 2009. |
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| The result is extreme (let's even say excessive) caution. |
| The budgets that marketing managers have as of today, might be managed along the following lines "despite knowing the return on each invested euro, better not to invest. At least, I'm sure nobody will blame me for having vainly spread the money I saved". |
| And if this behavior means that marketers don't reach their objectives, no matter: it's because of the recession. |
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 s part of the constant tracking and analysis of consumer behaviour in recession, OTO Research (FullSIX Group) conducted a survey from the 9 to the 15 of February, surrounding the French population's attachment to both French and European brands. |
| The majority of the responses demonstrated a strong favour towards French brands (64%), not only due to quality (58%), but also due to the fact that buying a French brand meant helping the national economy and employment rate (68%). |
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| In this time of recession that everybody is exploiting more and more the internet to look for low cost offers, how important is search to users? |
| Instant messaging someone just a few feet away from you in your office? For Gen-Y only the most urgent situations require a face-to-face discussion. |
| Google aims to solve the problem of no connection available with new offering that will enable Gmail users access from their browsers even when they aren't online. |
| Creating effective integrated campaigns isn't a new resolution, but every year we all feel that it doesn't quite happen in the way it should. |
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| For the launch of a section dedicated to the recession handbook, the blog of FullSIX people show off with a new look. |
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| FullSIX launches on facebook its new quiz to test our resistence in time of recession. |
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| Antirecession energy drink |
| To resist the environmental stress, FullSIX has created its special Antirecession Energy Drink. |
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| The community site Please fix the iPhone, realized by FullSIX NY, is finalist in the mobile category of SxSW Awards |
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| SixandCo launches online a game to exorcise recession. Play with it. |
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Sprite chose Agence7seven (FullSIX Group) for the conception of its new integrated communication campaign in Europe. |
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FullSIX, in partnership with Vertone, released the new commercial websites of the brand Renault in Europe. |
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The "Win a Dream Holiday" contest minisite launched by FullSIX China on the Club Med Australia website in January has successfully ended The winners list is available on the site. |
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FullSIX China launched the Force Supreme minisite for Biotherm China, a dedicated site
that provides effective anti-aging solutions for men. |
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